Creative Lab

We experiment
in real time.

We perpetually do experimentation. Innovation and exploration... are our Creative Lab values.

supporting new technologies

We experiment with
our custom lab.

In 2012, we invested in our multidisciplinary approach by building a creative lab, just a few steps away from the main office, in Montreal. This lab is at the core of our experimentation process and provides us with the tools we need to not only design, ideate, prototype, and iterate, but also to test our products and projects, on the most up to date technology. This saves our clients, considerable time, money, and logistical headaches.

Our product is designed and tested to perform reliably on the equipment you use.


A Multidisciplinary Team

As a multidisciplinary team, Astucemedia works with all the tools at our disposal. We work with the engine(s) your staff already uses and partner with Unreal, Unity, Ventuz, Vizrt, Xpression, Intuiface Zero Density, Pixotope, tc. combinations of the above and more, often, to provide the most painless integration in the industry.

Astucemedia has modeled its creative lab after large broadcasting studios to include equipment such as Black Magic studio cameras, Stype light tracking, Fujinon portable lenses, AJA streaming and broadcasting solutions, a 75” Planar touch screen, a 3x3 videowall simulation, as well as 20’ Green Cyclorama. Equipped with the latest technology in the industry, our setup allows us to experiment with graphics synchronization and logistics, iterate as needed, and in the process erase all logistical strains from our clients’ experience.



What we offer

Hands-on Experience

Virtual Set Design & Production
Channel Branding
Augmented Reality
Design & Production

Green Space

Black Magic
Stype (light tracking)
75” Planar Touch Screen
Videowall simulation (3x3)
20’ Green Cyclorama

AR, Virtual & Extended Reality partners

Unreal Engine
Zero Density

Looking to join the Astuce team?